Etiqueta: risk communication

Cover image - number 88
A commitment to health

In the winter of 2015/16, Mètode devoted a monograph to health communication, specially focusing on the role played by mass media in issues such as sanitary crisis, the stigmatization of some illness or public health campaigns.

vaccine influenza A - health crises
How to learn from our mistakes

Reviewing public communications emitted during health crises in the last thirty years is useful for verifying that there are a number of repeated mistakes: for example, untrained spokespeople with poor communication skills, ambiguous messages, lack of communication plans for the crisis, and improvisation, which ends