Etiqueta: communication

footprint
A simple footprint

What kind of sign is a rhinoceros footprint? It is an index, an iconic representation, and can become a symbolic image. A whole world condensed into a single footprint.

Interview with Massimiano Bucchi

Massimiano Bucchi is a professor of Sociology of Science at the University of Trento (Italy), and the current editor of the Public Understanding of Science (PUS) journal. His academic career represents the best exponent of contemporary trends in the field of science communication research.

Comunicación en investigación con animales
Transparency is key

The lack of information from institutions and organisations regarding the use of animals in scientific research produces a specialised communication niche which non-scientific groups have exploited to make public opinion sympathetic to them.

analogical knowledge
On analogical knowledge

During a period dominated by positivist thinking, metaphors seemed incompatible with science, at least for the most common manifestations of scientific discourse.