Massimiano Bucchi is a professor of Sociology of Science at the University of Trento (Italy), and the current editor of the Public Understanding of Science (PUS) journal. His academic career represents the best exponent of contemporary trends in the field of science communication research.
The lack of information from institutions and organisations regarding the use of animals in scientific research produces a specialised communication niche which non-scientific groups have exploited to make public opinion sympathetic to them.
Communication is essential in all areas of society, but communication in science is inescapable. Communicating means sharing, showing, teaching, and transferring knowledge both to colleagues and to society in general.
The communication of biotechnology has played a key role in recent years. The great advances made and the speed with which new genetic editing techniques are implemented raise enormous expectations but also concerns.