health communication

Analysis of health communication texts

Conventionally, social researchers analyse media messages by reading text and coding it. This is time consuming and restricts many studies to small samples. Nowadays very large amounts of text are available in electronic form, offering potential insights into the health messages they contain, but which

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Intagram, health and social media

Youth, health and social networks

Communication is key in the field of health. Including communication tools such as Instagram in youth health fieldwork poses a number of challenges, but also has the potential for social health research.

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tobacco and health

Tobacco and health

The present article reviews the role of the media in the dissemination of tobacco-related information and the evolution in tobacco control policies that the approach has caused.

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vaccine influenza A - health crises

How to learn from our mistakes

Reviewing public communications emitted during health crises in the last thirty years is useful for verifying that there are a number of repeated mistakes: for example, untrained spokespeople with poor communication skills, ambiguous messages, lack of communication plans for the crisis, and improvisation, which ends

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rare diseases

The debate on rare diseases

Rare diseases (RDs) are those that affect fewer than five people in every 10,000. There are around 7,000 RDs, they are difficult to diagnose and very few have a treatment. This article explores how the media report on the arguments and counter-arguments regarding the access

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Drugs health - hyper-medicalised societies

The fear of life

We are becoming more vulnerable. The feeling of general uncertainty comes from the fact that we live through several crises at the same time. In a world dominated by consumerism and self-interest, health has also become a consumer product. The wellness industry offers shortcuts to

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The future of health communication

The Preamble of the Constitution of the World Health Organization reminds us that «Informed opinion and active cooperation on the part of the public are of the utmost importance in the improvement of the health of the people» (Grad, 2002). Nonetheless, nearly seven decades later,

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Communicating health

Good communication is fundamental in the promotion and maintenance of individual and collective health. Despite the vast amount of information we can currently access, misconceptions still persist in fundamental topics such as vaccination or the prevention and treatment of certain serious or chronic diseases such

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ebola sanitaris msf

The spread of Ebola

The tragedy of the 2014 Ebola epidemic in West Africa was exacerbated by World Health Organization (WHO) rhetoric that depicted medical personnel as saviors of an irrational and emotional public.

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vacuna_portada

The case of diphtheria in Olot, a vaccine against anti-vaccinationists

Aki Hänninen / SINC At the end of May, alarms went off: one boy in Olot was diagnosed with diphtheria. It is the first Spanish case in 28 years and the first in Catalonia in 32 years. «Currently it

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