Etiqueta: health communication

health communication
Analysis of health communication texts

Conventionally, social researchers analyse media messages by reading text and coding it. This is time consuming and restricts many studies to small samples. Nowadays very large amounts of text are available in electronic form, offering potential insights into the health messages they contain, but which

tobacco and health
Tobacco and health

[caption id="attachment_18160" align="aligncenter" width="1200"] Figure 1. The tobacco industry used the image of healthcare professionals to publicise the merits of one brand of tobacco or another, as well as their safety. The pictures above show different examples of cigarette advertisements published in newspapers and magazines

vaccine influenza A - health crises
How to learn from our mistakes

Reviewing public communications emitted during health crises in the last thirty years is useful for verifying that there are a number of repeated mistakes: for example, untrained spokespeople with poor communication skills, ambiguous messages, lack of communication plans for the crisis, and improvisation, which ends

rare diseases
The debate on rare diseases

Rare diseases (RDs) are those that affect fewer than five people in every 10,000. There are around 7,000 RDs, they are difficult to diagnose and very few have a treatment. This article explores how the media report on the arguments and counter-arguments regarding the access

Drugs health - hyper-medicalised societies
The fear of life

We are becoming more vulnerable. The feeling of general uncertainty comes from the fact that we live through several crises at the same time. In a world dominated by consumerism and self-interest, health has also become a consumer product. The wellness industry offers shortcuts to

The future of health communication

The Preamble of the Constitution of the World Health Organization reminds us that «Informed opinion and active cooperation on the part of the public are of the utmost importance in the improvement of the health of the people» (Grad, 2002). Nonetheless, nearly seven decades later,

Communicating health

Good communication is fundamental in the promotion and maintenance of individual and collective health. Despite the vast amount of information we can currently access, misconceptions still persist in fundamental topics such as vaccination or the prevention and treatment of certain serious or chronic diseases such