Etiqueta: health communication

Anthony Fauci pandemics metaphors
COVID-19: pandemics metaphors

Early criticism of COVID-19 rhetoric cautions against the use of war metaphors that can shift us toward authoritarian and nationalistic sentiment, evoking xenophobia and racism.

paediatrics vaccine
Ending vaccination

High vaccine coverage is encountering an unexpected obstacle. Recent evidence suggests that anti-vaccination attitudes and concerns are infecting some communities' health care workers.

Cover image - number 88
A commitment to health

In the winter of 2015/16, Mètode devoted a monograph to health communication, specially focusing on the role played by mass media in issues such as sanitary crisis, the stigmatization of some illness or public health campaigns.

health communication
Analysis of health communication texts

Conventionally, social researchers analyse media messages by reading text and coding it. This is time consuming and restricts many studies to small samples. Nowadays very large amounts of text are available in electronic form, offering potential insights into the health messages they contain, but which

tobacco and health
Tobacco and health

[caption id="attachment_18160" align="aligncenter" width="1200"] Figure 1. The tobacco industry used the image of healthcare professionals to publicise the merits of one brand of tobacco or another, as well as their safety. The pictures above show different examples of cigarette advertisements published in newspapers and magazines

vaccine influenza A - health crises
How to learn from our mistakes

Reviewing public communications emitted during health crises in the last thirty years is useful for verifying that there are a number of repeated mistakes: for example, untrained spokespeople with poor communication skills, ambiguous messages, lack of communication plans for the crisis, and improvisation, which ends