In the winter of 2015/16, Mètode devoted a monograph to health communication, specially focusing on the role played by mass media in issues such as sanitary crisis, the stigmatization of some illness or public health campaigns.
Conventionally, social researchers analyse media messages by reading text and coding it. This is time consuming and restricts many studies to small samples. Nowadays very large amounts of text are available in electronic form, offering potential insights into the health messages they contain, but which
Communication is key in the field of health. Including communication tools such as Instagram in youth health fieldwork poses a number of challenges, but also has the potential for social health research.
[caption id="attachment_18160" align="aligncenter" width="1200"] Figure 1. The tobacco industry used the image of healthcare professionals to publicise the merits of one brand of tobacco or another, as well as their safety. The pictures above show different examples of cigarette advertisements published in newspapers and magazines
Reviewing public communications emitted during health crises in the last thirty years is useful for verifying that there are a number of repeated mistakes: for example, untrained spokespeople with poor communication skills, ambiguous messages, lack of communication plans for the crisis, and improvisation, which ends