Professor de Sociologia de la Universitat de Brunel a Londres (Regne Unit). Va ser editor de la revista Sociology of Health and Illness de 2006 a 2012. És autor de nombrosos articles científics i de llibres com Media & Health i Qualitative Research Practice. En els últims anys ha centrat la seua investigació en la cura a la fi de la vida i en la comunicació de la cura de la salut.
Conventionally, social researchers analyse media messages by reading text and coding it. This is time consuming and restricts many studies to small samples. Nowadays
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