Scott C. Ratzan

M.D., M.P.A., M.A. Adjunct Professor at the Department of Sociomedical Sciences at Columbia University Mailman School of Public Health (USA), Editor-in-Chief of the Journal of Health Communication: International Perspectives and Vice-President of Global Corporate Affairs for ABInBev based in New York.

The Preamble of the Constitution of the World Health Organization reminds us that «Informed opinion and active cooperation on the part of the public