Science disseminator Pere Estupinyà lists four possible roles for science communicators: none, a collaborative role, an involved one, or that of a professional.

Scientists need to popularise their work and the social utility of it. Journalists, on the other hand, are in need of news, discoveries, adventures, titanic efforts, mysteries...

In Spain, the only programmes devoted to information on the environment are broadcast on public television channels. Private channels do not spend a minute on environmental slots.