The outbreak of H5N1 avian influenza declared in October 2022 in an American mink farm in Galicia is concerning because of the level of transmission from animal to animal.

Every historical period has had its epidemic executioner, and it has almost always been the ecological changes between human communities and the environment that have caused changes in pathogenicity and epidemic diseases.

Reviewing public communications emitted during health crises in the last thirty years is useful for verifying that there are a number of repeated mistakes: for example, untrained spokespeople with poor communication skills, ambiguous messages, lack of communication plans for the crisis, and improvisation, which ends