Rafael Serra is the director of Quercus, «a magazine about conservation of biology» with a trajectory of more than thirty years. Rafael Serra talks to us about the virtues and difficulties of his magazine and of science communication in Spain.
One of the problems journalists face is how to address science information in order to make it appealing and educational. What are the keys to draw the attention of the reader, in your opinion?
What do you think are the main differences between the fields of science and journalism? Are they irreconcilable?
Which one of these would you prefer for your science communication magazine: a journalist with a notion of science or a scientist with knowledge about journalism?
Social networks and the information age modified communication reality. How did new technologies change your magazine? Do you think written press has a future in your field?
Your magazine deals with environmental communication. What challenges, in particular, must a specialized magazine such as yours face?
Eva Maria Javier. Journalism Student at the University of Valencia.
«Everyone will tell you they are really interested in the conservation of nature. But this is a half-truth»
«The problem of not being able to convey scientific knowledge lies probably in our education system»