Emeritus professor of Complementary Medicine at the University of Exeter (United Kingdom). His professional research has focused on obtaining evidence and verified information on these practices. He has published more than 1,000 articles in specialized medical journals, more than 100 chapters in books, and 50 of his own works (the latest of which is Homeopathy. The undiluted facts, Springer, 2016). He has received numerous awards for his work in popularization, such as the John Maddox Prize awarded by the Kohn Foundation and Nature magazine.
Alternative medicine has a high social prevalence, being promoted by well organized groups that have developed an intricate rhetoric in order to self-justify in the absence of evidence. This article will analyse some of these arguments, some of their fallacies, other styles of reasoning, and other misconceptions of scientific concepts.