Vicent Salvador

Full Professor at the Department of Philology and European Cultures of the Jaume I University (Castelló, Spain). He is an expert on discourse analysis and his most recent research focuses on the field of communication, language, and the representation of health. He is the principal investigator at the EXPLORA language and health-culture project (CSO2014-61928-EXP) and the RETOS project «Discursive construction of conflict» (FFI2017-85227-R).

analogical knowledge

During a period dominated by positivist thinking, metaphors seemed incompatible with science, at least for the most common manifestations of scientific discourse.
Word of science

Rhetoric has always been linked to markets or forums, to social interaction, to the verbal weapons of debate and the activation of emotions and