Javier Crúz-Mena
Editor at the Science Journalism Unit of the General Directorate of Science Outreach (DGDC), National Autonomous University of Mexico. Physicist from UNAM, he began doing science journalism in 1993 in print, radio, TV and Internet. Since 2003, Editor in the Science Journalism Unit of Mexico’s National University, combining science journalism with research and teaching of public science communication.
Julio Sanjua

The plan to find a general definition of storytelling looked simple. Slightly unexpected problem, though… the simple, almost universal definition of storytelling was not found.