Miguel Ángel Sabadell, science editor of Muy Interesante, talks about how to attract the interest of the science reader and how, in the words of the editor, «science sells». Currently, Muy Interesante is the most read science magazine in Spain, and the one with the most followers on Twitter. How did they become so popular? Miguel Ángel Sabadell shows us the keys to science communication in his magazine.
One of the problems journalists face is how to address science information in order to make it appealing and educational. What are the keys to draw the attention of the reader, in your opinion?
What do you think are the main differences between the fields of science and journalism? Are they irreconcilable?
Which one of these would you prefer for your science communication magazine: a journalist with a notion of science or a scientist with knowledge about journalism?
Social networks and the information age modified communication reality. How did new technologies change your magazine? Do you think written press has a future in your field?
Your magazine is the most followed in Twitter. How do you explain this popularity?
Eva Maria Javier. Journalism Student at the University of Valencia.
«The scientist sometimes forgets a very important thing: what is interesting for the scientist may not be the same that the audience find interesting»
«During the last years, we shortened our articles. Less text and more pictures are published, and we are living the age of shallow knowledge»